Some people believe that...

".. football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that.” Bill Shankly
It's not all about winning, but no one is going to deny that it's nice to win a trophy or two and as long as we don't forget that many people want to play just to play, then tournament play is just a bonus to what we do.